This post is for app developers and marketeers who have always wanted an easy way to measure various event streams that they could not easily do so before. Now with Google Universal Analytics this barrier has been lowered to a large extent. With the use of just a single Javascript code snippet a marketeer or an app developer can learn much more about the habits of its users than they could do before. If you look at it another way, even more data. But, the good news is that Google is doing the heavy lifting in terms of digesting and spitting out graphs that are more human friendly.
If you are not interested in this new version, you will be soon as you realize more of your user base is using mobile devices to read your content or interact with your web site.