Is "Analytics" and "Data Mining" the same thing?
|Discovery||Leveraging human judgment is key; automated discovery is a tool to accomplish this goal||Automated discovery is key; leveraging human judgment is a tool to accomplish this goal|
|Reduction & Holism||Stronger emphasis on understanding systems as wholes, in their full complexity||Stronger emphasis on reducing to components and analyzing individual components and relationships between them|
|Origins||has stronger origins in semantic web, "intelligent curriculum," outcome prediction, and systemic interventions||has strong origins in software and modelling|
|Adaptation & Personalisation||Greater focus on informing and empowering end users||Greater focus on automated adaptation (eg by the computer with no human in the loop)|
|Techniques & Methods||Social network analysis, sentiment analysis, influence analytics, concept analysis, sense-making models||Classification, clustering, Bayesian modelling, relationship mining, discovery with models, visualization|
- Siemens & Baker (2012). Learning Analytics and Educational Data Mining: Towards Communication and Collaboration. Learning Analytics and Knowledge 2012. Available in .pdf format at http://users.wpi.edu/~rsbaker/LAKs%20reformatting%20v2.pdf