What does it take to make sure your customers are happy with the products and services you provide? Customer satisfaction is one part of a successful customer service strategy, but what happens when customers go above and beyond the call of duty by actually recommending your company to others? These customers become brand ambassadors, and they’re invaluable to the success of your business. Here are 5 easy ways to turn your customers into brand ambassadors.
1) Enable Customer Referrals
Make it easy for your existing customers to refer friends and family. Reward them for every successful referral, such as a free month of service or 50% off their next invoice. Customers will be far more likely to recommend your business when they see that you value their loyalty by rewarding them with something they can actually use. Referral programs like these can be very powerful in terms of growing brand awareness and boosting customer retention rates—but only if you incentivize customers to participate!
2) Give Feedback, Get Feedback
Remember that customers want you to succeed; they’re also experts on your product, and can be very helpful in making it better. Customer feedback is also a great way to make sure you’re providing an excellent customer experience, which is crucial in developing brand loyalty and cultivating long-term relationships with customers. Remember that customers want you to succeed; they’re also experts on your product, and can be very helpful in making it better.
3) Engage on Social Media
Social media is a great place for your customers to talk about their experience with your brand. Encourage them by running contests that give them an opportunity to become a brand ambassador.
4) Ask for User-Generated Content
User-generated content is an excellent strategy for engaging customers and getting them invested in your brand. Instead of merely receiving a review from a happy customer, why not solicit some user-generated content that can be used on your site or social media channels?
5) Reward Repeat Customers
By putting a reward system in place, you can show your customers that they are valued and appreciated by rewarding them for their loyalty. The rewards don’t have to be expensive or long-term.