Who does searches for "Obesity"?
Lets see what does Google trends tell us. Below is image of state wide distribution of searches with term "obesity" in it.
Note: The darker the shade more the number of searches. For more details click on the link below.
|"Obesity" Search Origins|
Google Trends: "Obesity" Search Distribution within USA
Now let us see what does CDC data tell us. CDC is a government agency tasked with tracking these types of things.
Observation: Notice the high co-relation of the two images.--Darker shaded states with more heavily dotted areas.
Result: Our Hypothesis is good. Obese areas tend to search for term "Obesity"
Next Steps: You can use this for your business. Lets say you want to sell a new tennis shoe, you may want to first see where are searches for term "tennis" coming from. This will be a great place to start.