Building a successful business today is more than just having an awesome product or service—it’s about delivering an amazing customer experience to set you apart from the competition. And while many companies claim to be customer-centric, few actually have what it takes to be truly customer-centric. That’s because there are three myths out there that many companies believe, but that don’t actually help your business improve its customer experience and get more customers in the long run. Let’s bust these myths so that you can become truly customer-centric in your company and succeed today!
Myth 1 - Customers Don't Know What They Want
This is not true. Customers know their problems and how to solve them better than we do. If you conduct proper research, ask your customers and listen to them carefully, they will tell you what they want.
Myth 2 - Customers Won't Pay For Good Service
While some customers may not care about service, it's shortsighted to think that no one will pay more for exceptional service. Customers are willing to pay more for products they perceive as higher quality and better value, so if you make sure to deliver great service, there's a good chance you'll be able to charge a premium for it
Myth 3 - Consumers Are Too Busy To Get Involved
Consumers want to feel like their voices are being heard and that they’re helping a brand understand them better. It’s important not to underestimate consumers’ ability or willingness to engage with your brand. It takes courage and effort on your part, but people really do want to be heard.