What Is Personal Branding?
Before we get into how to build your personal brand, let’s first discuss what personal branding is. In a nutshell, it’s about building a meaningful relationship with your target audience by showcasing who you are as a person.
Why Do I Need A Personal Brand?
It is no longer enough to say I’m a great salesperson or I have a lot of technical skills. Customers expect more than just someone who can sell them something—they want you to bring value. The best way to do that in today’s social media-enabled, crowdsourced world is through personal branding.
What social channels should I use?
There are many different social media channels you can use to build your personal brand. But which ones should you choose? If a new customer is interested in speaking with someone about their customer journey, where will they turn first? The most important thing is to create a presence on all of them, but consider using Facebook, LinkedIn, Twitter, YouTube (for sharing videos), Instagram and even Snapchat as most of today’s clients/customers spend much more time on these platforms than they do watching television or reading newspapers.
How often should I update my accounts?
The best advice is to update at least once a day.
What tone should I take on social media?
Understand that what you post on social media is a reflection of who you are as a person. Be careful to always reflect yourself in a positive manner, since it may have an effect on how customers view you.
How can I grow my followers/following effectively?
Consistency is key, especially early on. Make sure you post at least once a day, even if it’s a video that you’ve already posted on another platform. Also make sure that what you are posting isn’t just about yourself – lots of selfies or personal life updates aren’t going to grow your following effectively; think about what information other people might find interesting or useful.